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| The Catalog Consultancy was formed in
Boston Mass., by Sidney H. Kerber in 1980. The company relocated to South
Florida in 1988. Prior to establishing The Catalog Consultancy, Mr. Kerber was, for 16 years, Vice President Marketing of The King-Size Co., a division of The Knapp King-Size Corp., a national retail and direct-selling marketer of shoes and apparel. Mr. Kerber also served as the General Manager of Forest Advertising, the company's "in-house" agency responsible for national ad creation and media placement. It was during this period that Sidney Kerber created one of the first DRTV ( direct response television) catalog inquiry commercials. |
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Mr. Kerber was a participant in the LBO
(leveraged buy out) of Knapp King-Size Corp., from its former owners, New York
University. Prior to Knapp King-Size Corp., Mr. Kerber was VP of The Brightman Co., a long established advertising agency in Boston. Sidney Kerber attended the University of California at Los Angeles and is a Cum Laude graduate of Northeastern University in Boston, MA. He frequently speaks at conferences on catalog and mail order marketing. |
| THE CATALOG CONSULTANCY 9170 SW 14th St #4105 Boca Raton, FL 33428 Phone / Fax: 561-852-2184 Email: info@catalogconsultant.com Online: www.catalogconsultant.com |
