|
|
 |
 |
Inquiry Acquisition
-
Develop ad programs in appropriate print and broadcast
media.
-
Recommend opportunities in alternative media including
inserts, co-ops, card decks, etc.
-
Participate in developing public relations programs
|
 |
Customer Acquisition
-
Select and recommend rental lists and database alliances.
-
Develop direct sale customer producing media advertising.
-
Recommend similar opportunities in alternative media.
|
 |
Customer Conversion
-
Develop effective inquiry fulfillment programs designed
to build customer conversion including:
a. Initial Package
b. Follow-up Mailings
c. Special Promotions
-
Develop programs to identify unclosed inquires that should
continue to be mailed .
|
 |
Customer Motivation
and Reactivation
-
Develop continuing programs to motivate customers to re-purchase
on a continuing basis.
-
Develop programs to identify inactive customers who should
be placed in promotional mailings programs or dropped from the lists.
|
 |
Performance Evaluation and
Tracking
-
Assist in the development or updating of systems to track
the effectiveness of media advertising .
-
Assist in the development or updating of systems to track
the effectiveness of catalog mailings to various house list segments, rentals
lists or databases.
|
 |
Creative
-
Develop and test new inquiry/customer producing ads.
-
Participate in catalog/direct mail creativity and production
to any degree desired by the client.
-
Assist, if desired, in supplier selection, price negotiations,
scheduling, etc.
|
 |
Operations and Fulfillment
-
Assist in the development of effective order processing
and telemarketing systems.
-
Assist in the development of effective warehousing and
fulfillment systems.
-
Assist in the development of effective systems to handle
returns and reduce shipping costs.
|
